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About Sadu

Sadu is a traditional Bedouin weaving technique used to create textiles, including tents, decorative accessories, and soft furnishings. By skillfully weaving natural fibers like wool and cotton on looms, Sadu artisans craft intricate geometric patterns and shapes that embody both heritage and innovation.


Ahmed Abdel-Rasoul

PhD., Cofounder/ Designer



Fatma Wagdy

MSc., Cofounder/ Designer


Vision

At Sadu, we reimagine tradition, blending the beauty of age-old handicrafts with the vibrancy of modern design. Our custom-designed home décor, clothing, and accessories are not just products; they’re stories—woven with the threads of heritage, crafted in the language of today.


We’re passionate about pushing the boundaries of creativity, developing innovative techniques, and curating color palettes that reflect contemporary life. Our unique pieces are a fusion of soft, delicate crafts like macrame, loom weaving, and sewing, with the strength and artistry of blacksmithing and carpentry. The result? A harmonious blend of craftsmanship that transforms the ordinary into the extraordinary.

Mission

At Sadu, we believe in creating a dynamic "Inspiration Hub" where your ideas and feedback shape our designs. We see our customers as essential partners in the creative process, helping to spark inspiration that translates into unique, personalized products. Your input is invaluable to us, and we’re eager to hear your thoughts. Share your ideas and insights with us, and let’s create something extraordinary together.









Authentic


Handmade




Customization


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