Weaving Heritage into Modern Living
Sadu is a design-led brand from Egypt, weaving heritage into calm, contemporary pieces.
Each product is handcrafted with natural materials and a human touch made to bring warmth, texture, and meaning to everyday spaces.
"Sadu is more than weaving, it is a story of heritage, creativity, and timeless beauty reimagined for modern homes and lifestyles."
Where Threads Tell Stories
Guided by Purpose
"Every thread we weave carries a vision for tomorrow and a mission for today."
Sadu's Vission
At Sadu, we reimagine heritage for the present, blending the timeless beauty of traditional crafts with the vibrancy of modern design.
Our home décor, clothing, and accessories are more than products; they are living stories, woven with the threads of tradition and expressed in the language of today.
We are driven by a passion for innovation pushing the boundaries of creativity, experimenting with new techniques, and curating color palettes that resonate with contemporary life.
Each piece is a dialogue between the delicate art of macramé, loom weaving, and sewing, and the strength of blacksmithing and carpentry.
Together, they form a harmonious craft identity that transforms the ordinary into the extraordinary.
Sadu's Mission
At Sadu, we believe in building a living Inspiration Hub, a space where your ideas and feedback actively shape our designs.
We see our customers not just as buyers, but as creative partners who ignite the spark behind every piece.
Your voice matters.
By sharing your thoughts and insights, you help us transform inspiration into unique, meaningful, and personalized creations.
Together, we don’t just make products, we craft experiences that feel truly yours.
Our Philosophy
Rooted in Tradition
(Al-Sadu) is a centuries-old Bedouin weaving tradition that transforms natural fibres into textiles for tents, furnishings, and decorative accents.
On ground looms, artisans create precise geometric motifs, carrying desert heritage into contemporary design.
Slow Made, Soulful Touch
We favour slow processes hand weaving, knotting, shaping, and careful finishing.
Every thread, stitch, and curve is guided by human hands, turning simple materials into pieces with character and quiet elegance.
Sustainable by Nature
With extensive experience and deep industry knowledge, we provide insights and solutions that keep you ahead of the curve.
Inspired by Earth & Sky
We choose natural fibres and small-batch production, supporting local artisans and minimizing waste.
Beauty matters to us, but so does how it’s made.
Meet our team
Dedicated professionals driving our success
Ahmed Abdel-Rasoul
PhD., Cofounder/ Designer
Ahmed brings a visionary eye to Sadu, blending design thinking with deep cultural awareness.
His focus on innovation and precision has helped shape Sadu’s identity as a brand where heritage meets modern design. Every collection carries his touch of detail and commitment to timeless craftsmanship.
Fatma Wagdy
MSc., Cofounder/ Designer
Fatma infuses Sadu with warmth and soul, drawing inspiration from tradition and nature.
Her unique perspective brings softness, color, and storytelling into every product. With her guidance, Sadu pieces become more than objects، they become experiences that connect people to culture, comfort, and beauty.
Our Guiding Threads
Authenticity
Rooted in Bedouin heritage, every piece carries the timeless spirit of Al-Sadu.
Handcrafted with Care
Each thread and detail is shaped by skilled hands, weaving soul into every design.
Made for You
From custom colors to tailored sizes, we create pieces that belong in your story